Privacy policy

Updated 19 October 2026.

Who is responsible

Steve Ingall trading as Yamazakura is responsible for the personal information used to run this business.

Steve Ingall trading as Yamazakura, 22 Green Street, Milton Malsor, Northamptonshire, NN7 3AT, United Kingdom.
Email: enquiry@yamazakura.co.uk
Telephone: 07752 248831.

Information and purposes

When you contact us or arrange a purchase, we use the details you provide, such as your name, email, telephone number, delivery address, correspondence and order information. The Shopify-hosted website also processes technical and browsing information, including device, network and interaction data, to operate and secure the service and, where permitted, support analytics and advertising.

Legal grounds

We use information to respond to your requests and take steps towards or perform a contract; meet legal obligations such as accounting; and pursue legitimate interests in customer service, security, fraud prevention and resolving disputes, balanced against your rights. Where consent is required for marketing, cookies or similar technologies, we rely on consent. You can withdraw consent without affecting earlier lawful processing.

Service providers and advertising

Shopify hosts our store and provides related services. Information needed to fulfil an agreed purchase may also be shared with payment providers and delivery services, and with professional advisers or authorities where necessary.

Shopify Network Intelligence is enabled. Shopify may combine information from interactions with this store with information from other merchants or services to support its enhanced services, including personalisation and advertising. The store also has Facebook & Instagram (Meta), Google & YouTube, Pinterest, Snapchat Ads and TikTok pixel integrations configured. Depending on consent, applicable law and how you use the site, these integrations can process browsing or interaction information for measurement, personalisation and advertising. See Shopify's privacy policy for its processing, and the relevant platforms' privacy notices for theirs.

Cookies and choices

A cookie banner is enabled for UK visitors, offering Accept, Decline and preference controls. Essential technologies support the site and security. Other technologies can support analytics, personalisation or advertising. Use the cookie controls when shown, or contact us for help changing your choice. Browser controls can also restrict cookies but may affect functionality.

Storage and retention

Shopify lists the European Union as this store's data hosting location. Shopify and other service providers may also process information internationally. Where required, transfers must use an applicable adequacy arrangement or other lawful safeguards; contact us to request information about relevant safeguards.

We keep information only as long as needed for its purpose, considering the enquiry or customer relationship, accounting and tax requirements, complaints, legal claims and security needs. Different records can therefore have different retention periods.

Your rights and complaints

Depending on the circumstances, you can request access, correction, erasure, restriction or portability of your data. You can object to processing based on legitimate interests, and object at any time to processing for direct marketing. Contact us using the details above to exercise a right or make a complaint. You may also complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint/.

We will update this notice when relevant practices change.